First-touch, last-touch & linear attribution simulator
Compare first-touch, last-touch, and linear credit for one illustrative customer journey. No signup required.
Same journey.
Different credit.
Enter touchpoints from earliest to latest. This simulator compares rules; it does not measure which channel caused a purchase.
Currency changes the label only. No exchange conversion. Channel names are grouped without regard to capitalization.
Who gets the $100.00?
Educational allocation. All three rules include Direct as an ordinary touchpoint. This does not reproduce GA4 or VisitLift attribution settings.
| Channel | First-touch | Last-touch | Linear |
|---|---|---|---|
| Google search1 touchpoint | $100.00 | $0.00 | $33.34 |
| Newsletter1 touchpoint | $0.00 | $0.00 | $33.33 |
| Direct1 touchpoint | $0.00 | $100.00 | $33.33 |
| Total credit | $100.00 | $100.00 | $100.00 |
No signup required. Entries stay in this tab; reloading clears them.
First-touch: all credit to the earliest entered touchpoint.
Last-touch: all credit to the latest entered touchpoint, including Direct.
Linear: equal credit per touchpoint, then grouped by channel. Leftover cents go to earlier touchpoints so totals remain exact.
Attribution assigns credit; it does not establish causation.
The simulator uses one entered path, includes every touchpoint, and divides the same conversion value under three simple rules. Actual platforms can apply different eligibility, direct-traffic, lookback, identity, and currency rules. The calculator neither reproduces a platform’s report nor estimates incremental revenue.
One customer, three attribution answers →Where do my entries go?
The tool processes entries in this browser tab. Entries are not uploaded or placed in a share-link URL. Download only when you want to save an export, and avoid entering personal information or secrets. Reloading clears the entries. VisitLift’s page measurement is described in our privacy policy.
Looking for another resource? Try the UTM builder and checker or the funnel calculator.