UTM builder & checker
Create a campaign URL or check an existing link for missing and inconsistent parameters.
Build a campaign link
Keep names lowercase and use underscores instead of spaces. Consistency keeps your reports together.
Already have a link?
Check it for missing fields and naming inconsistencies.
What do UTM parameters do?
UTMs label the traffic from a link. Source identifies the sender or platform, medium identifies the channel, and campaign groups links around the same initiative. Optional content distinguishes placements; term can label paid search keywords.
Use the same spelling every time. For example, newsletter, email, and autumn_launch make a more useful reporting combination than several variations with different capitalizations. Never put personal data, email addresses, or secrets in campaign links.