Funnel & revenue calculator

Calculate step conversion and drop-off, then model a change to one conversion rate.

Map your current funnel

Start with the number entering each step for the same time period.

Step 1 · starting audience

Step 2

Step 3 · purchases

Average amount per purchaseDisplay currency

What if one step improved?

Step to changeNew step conversion (%)

This model holds your starting audience and every other step’s conversion rate constant. Your inputs stay in this browser.

Revenue scenario

A calculated scenario, not a forecast.

Modeled additional revenue+$2,940

+60 modeled purchases

Current overall conversion2.40%

Current collected amount$11,760

Modeled total purchases300

Step 1 → 212.0%8,800 drop off

Step 2 → 320.0%960 drop off

Rounded for display. Decimal purchases are expected values in a mathematical model, not actual people. Currency selection changes the label only; no exchange conversion.

See funnel reporting in VisitLift

How the scenario works

Overall conversion is the last step divided by the first. A step’s conversion is its count divided by the previous count. For the scenario, we change one step’s conversion rate and keep the starting count and every later rate constant.

Additional revenue is modeled additional purchases multiplied by your average collected amount. It does not include costs, taxes, refunds, changing customer behavior, or acquisition effects. Treat it as a way to prioritize questions, then validate with actual data.

Understand VisitLift’s measurement definitions →